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The Home Depot Resource Hub

In-Store Merchandising Strategies

  • Power Aisles: Display quarter pallets here for effective visibility.
  • Checkout Areas: Position quarter pallets at checkout for impulse buys.
  • Seasonal Sections: Use quarter pallets for seasonal product displays.
  • Display Setup: Remove cardboard inserts for a clean presentation.

In-Store Demo Guide and Checklist

  • Temperature Gun
  • Home Depot Bucket of Water (any temperature)
  • MISSION Cooling Product

Key Product Talking Points for Effective Selling

Highlight Cooling Technology

Emphasize how the product utilizes advanced cooling technology that cools up to 30 degrees below average body temperature. Share the benefit of sustained cooling lasting up to 2 hours, especially for customers who work or spend time outdoors.

sun protection

Promote Superior Sun Protection

Point out the UPF 50+ protection, ensuring that customers understand it's excellent for shielding against UV rays in any condition. Remind them that the fabric’s protective qualities last through multiple washes, allowing customers to enjoy outdoor activities with peace of mind.

Chemical-Free

Stress the Importance of Chemical-Free Fabric

Inform customers about the long-lasting performance of the durable, chemical-free fabric. Highlight its built-in thermoregulation technology that ensures reliable cooling and comfort over time. Emphasize the fabric’s softness and effectiveness even after many washes.

Odor Control

Emphasize Odor Control Benefits

Make sure to mention the product’s odor-resisting feature, which helps maintain freshness during intense activities. This allows customers to focus on their performance while providing peace of mind that they’ll stay cool and comfortable throughout the day.

Essential Tips for Managing Heat Waves

Prioritize Hydration

Emphasize the importance of staying hydrated, especially during extreme heat. Encourage customers to drink plenty of water and consider using containers that keep beverages cold for longer periods. Staying properly hydrated enhances overall performance and well-being in hot conditions.

Seek Shade

Highlight the benefits of finding or creating shaded areas to escape direct sunlight. Encourage customers to utilize portable shade solutions, which can significantly reduce exposure to UV rays. A shaded environment helps maintain body temperature and prevents heat-related illnesses.

Utilize Cooling Products

Promote products that utilize advanced cooling technology, which can provide relief during sweltering temperatures. Stress how these items can cool up to 30 degrees below average body temperature and offer sustained cooling for up to 2 hours. This is especially beneficial for anyone spending extended time outdoors.