Who We Are
Our Purpose
A Cooler and More Productive Future
Our mission is to your comfort… to provide a high level of cool in every environment, outside or indoors. We are a performance lifestyle brand that puts the needs of our community first, as your personal intentions lead our design innovations.
Our products reflect a narrative inspired by our valued consumers, whose high spirited activities personify our purpose. Extreme heat and resulting discomfort must never interfere with work, play and day to day experiences.
MISSION products are built around your needs, integrating heat health™, comfort, and performance. Our purpose (goal) is to help you seamlessly reach your peak during varied physical activities.
Together, we’ll strive to achieve goals for a healthy lifestyle through your feedback and direction.
Our Community
For the Motivated
Our mission statement is to prioritize performance with innovative cooling products that everyone can use, no matter the activity. Our journey is defined by action, and a strong and viable commitment to comfort and success. We strive to prioritize performance with innovative cooling products that everyone can utilize.
Built on Science
Our high-performing products and fabric technologies are endorsed by the Heat and Safety Performance Coalition at the Korey Stringer Institute.
This imprimatur is achieved through data, science and clinical research. Every item is thoughtfully engineered with your comfort and performance in mind as we implement the latest heat safety guidelines and recommendations.
Our Origins
Athlete-Tested and Approved
Our wearable solutions are the first and only line of athlete-engineered products designed for training and competition, ensuring a high level of performance comfort and heat safety for the world's top athletes.
Meet our Co-Founders
Dwyane Wade
Co-Founder and Pro Basketball Champion
Serena Williams
Co-Founder and Pro Tennis Champion
Drew Brees
Partner and Pro Football Champion