Advanced Cooling Technologies
Proven by Science
Our performance lifestyle brand has you in its sights, and is working to provide you with the latest technologies that benefit your well being.
Most importantly, we do NOT implement chemicals in our products, relying on performance fabrics and inherent advantages of the fabrics. We understand your needs and understand the importance of “being cool” in your everyday activities.
During studies conducted at the MISSION Heat Lab at UConn's Korey Stringer Institute, our products have been proven to:
+12%
Increase Endurance by 12%
1°F
Lower Core Body Temperature by 1°F
18 bpm
Reduce Heart Rate by 18 bpm
3.64%
Boost Performance by 3.64%
Innovative Cooling
Our technology cools up to 30 degrees below average body temperature, ensuring you stay comfortable and perform your best. This sustained cooling lasts for up to 2 hours, allowing you to focus on your activities without distractions from heat. When A/C is not an option, we are your go to brand.
Activate your cooling products in three simple steps:
Wet with water or sweat
Wring out any excess water
Wave or snap to spread the moisture out for a relaxed activation
We're always innovating, always testing, and always developing.
Drying Technology
Our innovative moisture-wicking fabric keeps you dry and comfortable, allowing you to work harder and longer. The construction efficiently draws sweat away from your skin and disperses it across the fabric's surface for rapid evaporation, ensuring maximum dryness and comfort. Performance athletes have long understood and integrated this technology into their routines, and we provide these advantages to you in our products.
Permanent & Chemical-Free
Experience the difference with our durable, chemical-free fabric. Our thermoregulation technology is designed to last, providing reliable cooling and comfort throughout the lifetime use of your product. You can trust our fabric to retain its functionality and softness after every wash.
Reliable Sun Protection
Our fabric offers UPF 50+ UV protection in wet and dry conditions, remaining effective wash after wash. Enjoy the outdoors confidently, as this feature promotes airflow and heat dissipation to stabilize body temperature, naturally regulating it while blocking harmful UV rays.
Odor Control
Our products resist odors, keeping you fresh through your challenges. This long-lasting freshness ensures you can focus on achieving your goals, no matter how demanding the activity. You will not be subject to overheating when you incorporate MISSION’s products into everyday wear.
