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Fan favorite! Super light and durable enough to fit into a carry-on, this bestselling, ready-for-every-adventure hat always bounces right back into shape after being stuffed away. Help protect your face and neck while enjoying the great outdoors from harmful UV rays, the heat, & peak temps of the scorching summer sun. Quite literally, a MISSION-critical accessory perfect for every adventure.
Designed by Outdoor Lovers, Perfect for Everyone
The wide-brim design protects your face and neck so you can get outside, no matter the conditions. The adjustable drawcord keeps it comfortable and secure — it’s ideal for both men and women. Cutting-edge proprietary material cools instantly — when activated with water, it cools as much as 30 degrees below the average body temperature in under 1 minute. The lightweight fabric won’t weigh you down. Help control your climate in extreme heat — from the boat dock to the beach to the trails to backyard BBQs and virtually everything in between. When the HEAT is no longer a factor in your performance, how much more can you get done?
Comfort Meets Style Meets Function
The unparalleled, versatile design looks good and feels great on land, in the water, and everywhere in between. Developed with MISSION HydroActive™ Wet-to-Cool Technology, this hat is an adventure fitness essential for everyone. Go anywhere and do anything with this breathable, expertly-crafted, ultimate UPF 50 sun-blocking must-have wardrobe staple. See you out there!
Our high-performing products and fabric technologies are endorsed by the Heat and Safety Performance Coalition at the Korey Stringer Institute.
Made with Purpose
Our mission is to your comfort… to provide a high level of cool in every environment, outside or indoors. We are a performance lifestyle brand that puts the needs of our community first, as your personal intentions lead our design innovations.
Athlete-Tested
Our wearable solutions are the first and only line of athlete-engineered products designed for training and competition, ensuring a high level of performance comfort and heat safety for the world's top athletes.
Technology
Innovative Cooling
Our innovative cooling technology, woven into our fabrics, is scientifically proven to enhance the natural evaporation process in under one minute when activated with water or sweat. Just follow our simple three-step activation: wet it, wring it, and wave or snap it to feel instantly cool. Our products cool up to 30° below the average body temperature, so you can stay comfortable and keep going.
This product features advanced cooling technology, which cools up to 30 degrees below average body temperature. With sustained cooling lasting up to 2 hours, this fabric ensures you stay comfortable and can perform your best, even when A/C isn’t an option.
Sun Protection
This product offers UPF 50+ protection, ensuring excellent UV shielding in both wet and dry conditions. The fabric maintains its protective qualities wash after wash, so you can engage in outdoor activities with confidence.
Odor Control
This product resists odors, helping you stay fresh during even the most demanding activities. With long-lasting freshness, you can focus on achieving your goals, knowing you’re less likely to overheat while wearing our innovative fabrics.
Built-In Cooling Channels
This product features built-in cooling channels strategically designed to maximize airflow and enhance breathability. These channels promote efficient ventilation, allowing heat to escape and keeping you feeling cool during intense activities.
