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Enjoy staying active longer when the temperature rises with MISSION. It cools instantly and stays cool for up to 2 hours allowing you to continue doing what you love in the heat. The Premium Cooling Towel is a fine stretch knit fabric making it our lightest weight towel with the same cooling power as the Original Cooling Towel.
Our wearable solutions are the first and only line of athlete-engineered products designed for training and competition, ensuring a high level of performance comfort and heat safety for the world's top athletes.
Built on Science
Our high-performing products and fabric technologies are endorsed by the Heat and Safety Performance Coalition at the Korey Stringer Institute.
Made with Purpose
Our mission is to your comfort… to provide a high level of cool in every environment, outside or indoors. We are a performance lifestyle brand that puts the needs of our community first, as your personal intentions lead our design innovations.
