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Warehouse Sale: UP TO 50% OFF

Warehouse Sale: UP TO 50% OFF

Limited time only. Limited stock available. Everything must go.

Cutting-edge patented technology

Award-winning with thousands of five-star reviews

The #1 cooling brand

face the cold

Your essential base layer for staying comfortable and dry in any winter weather.

Your best game, from start to 18.

Own the course in our bucket hat—it's earned its spot as the best.

Our benefits are backed by science and real results.

We test our products in labs using thorough research and data, so you can trust that our innovative, chemical-free materials truly support your health and performance.

As seen in

"This cap is so cool — literally — using sweat- and water-activated cooling technology to lower its temperature under body temperature by up to 30 degrees Fahrenheit."
"An active hat perfect for outdoor adventures, it’s built with active cooling technology to keep you from overheating."
"What started as a necessity for muggy runs and draining triathlon workouts turned into an adventure travel must."
"When I tested cooling towels last spring, the Mission Cooling Towel was far and away my favorite of the bunch."
Cooling Towels, Performance Hats, Sun Sleeves, and More!

Your Best Performance Starts with MISSION.

At MISSION®, we know that a good workout, a productive day on the job, or a great time indoors or outdoors starts with feeling your best. That’s why we offer a wide range of cooling gear designed to help you stay comfortable in any environment. From our game-changing Cooling Towels and Hats to our versatile Performance Shirts, MISSION helps you power through training sessions, long shifts, or weekend adventures year-round.

We've designed our entire collection to provide instant relief and lasting comfort, helping you get the most out of your day. You can find the perfect gear for any activity from our selection of innovative cooling solutions — we have the best cooling towels, neck gaiters, sun-blocking hats, and even full UPF 50 performance shirts. It's all powered by our patented, chemical-free cooling fabric that activates with just water or sweat.

Engineered for Cooling, Built on Science.

Our commitment to your safety and performance is backed by real science. MISSION's high-performing products and fabric technologies are endorsed by the Heat and Safety Performance Coalition at the renowned Korey Stringer Institute at Uconn.

This isn’t just a label—it’s a promise backed by rigorous data and clinical research. Every product we make is carefully engineered with your comfort and performance in mind, while following the latest OSHA and heat safety guidelines. That way, you can stay focused on what you do best, knowing you’re protected on the job.

Find Your Gear

Need help finding the right solution for your needs? We can help you choose the perfect items for staying comfortable—whether you’re running outside, working indoors, or just relaxing at home. With our fast shipping, you’ll feel the difference right away.

Explore our collection of adjustable cooling hats and versatile neck gaiters that offer both top-tier performance and style.

Take a look at the range and quality we offer. When you're ready, you can order directly online. Your best performance really does start with MISSION.